When we see missing person cases in the news, we become fascinated on an exponential scale. This includes media coverage, their missing persons flyer, or podcasts about their disappearance. The farther away we are positioned from a missing person case—whether it’s geographically or interpersonally—the more fascinated we are, like those who rubberneck to see the aftermath of a terrible accident. A person in Indianapolis who reads all of the news coverage about the Jayme Closs case in Wisconsin might do so without any sense of paranoia, because it’s happening 400 miles away, and not in their own lives. Recent statistics regarding the number of open or unsolved missing person cases in the United States are approaching 90,000, fluctuating week to week. That may sound like a pretty comfortable number to some individuals. It makes the odds of you or someone you love going missing sound pretty slim. The fact of the matter is anyone could have a loved one go missing at some point in their lives, and there is no preclusion based on race, class, or any other kind of status.

The Importance of a Missing Persons Flyer

The total number of entries classified as Missing Person Activity in Federal Bureau of Investigation’s National Crime Information Center was in excess of one million in the year 2016—exactly 1,862,238. Around a third of those entries are either canceled or cleared for a variety of reasons. Unfortunately, many of those entries are identified with supplemental material following the discovery of remains—DNA samples, dental records, etc. Hundreds of thousands of those entries are cleared following the individual having been located, usually not too long after the report was made. Investigators follow a handful of leads, make a few phone calls, and are able to locate a missing person alive and well within 24-48 hours. There are other cases that stretch on longer, with search parties organized, investigators trying to retrace the individual’s steps, and perhaps most importantly, flyers with all of the relevant information about the missing person are circulating.

Private investigator, Thomas Lauth, is an expert in complex missing person cases. He lauds the current voyeuristic climate in the United States as perfect conditions for distribution of a missing persons flyer, “The purpose of a missing person’s flyer is to get the missing person’s face and information out there. The more individuals who see their face, the greater the chance is that the one person who might have seen something or knows something will come forward with information that could lead to their safe return.” The digital age, Lauth says, has ratcheted this type of visibility up to an entirely different level. Everyone these days is glued to their screens, waiting for the next big story to surface, or keeping up with their friends on social media. If you can get a missing person’s name or face on social media throughout the nation, that’s a well of information the boots-on-the-ground investigators just aren’t able to tap quickly and efficiently.” Viral visibility of a missing person means investigators can receive many leads—while varying in quality—to conduct a comprehensive investigation that looks at all angles of any disappearance.

How To Create a Missing Persons Flyer

When a loved one goes missing, the police turn to those closest to them for information about their daily routine, habits, personality, and behavior. Once information has been provided, those witnesses often experience a high-adrenaline need to be a part of the search effort. They organize and conduct searches, both with and without the facilitation of law enforcement. Creating and printing missing person fliers is another way they contribute to the search. Law enforcement do not typically create missing person fliers, so it’s important close loved ones compare notes to compile all relevant information for a flyer that’s easy to read and catches the eye. Digital distribution is also crucial, sharing the flyer over and over again while encouraging others to do the same. The following is a list of items that must be present on a missing persons flyer:

  • Name: The word MISSING should be displayed in large font over the person’s full name. This grabs people’s attention.
  • Date missing
  • Date of birth
  • Age
  • Sex
  • Height (in feet and inches)
  • Weight (in pounds)
  • Build (thin, medium, heavy, etc).
  • Eyes (color)
  • Hair (color, length, wavy, or straight, how they wear it the most often)
  • Race (Caucasian, Hispanic, African American, etc)
  • Complexion (fair, olive, etc)
  • Clothing: Describe what the person was wearing at the time they disappeared, including any jewelry, personal belongings. It’s also crucial to note any other significant physical descriptors such as tattoos, body piercings, birth marks, scars, or health conditions.
  • Circumstances of disappearance: This includes the date, time, location, and conditions under which the person goes missing, whether it’s of their own volition, due to a health problem, or if they were kidnapped. Be sure to include details such as whether or not this person is with anyone else and possible places they may be. This can trigger a person’s memory when they see the flyer.

And of course, a missing person’s flyer is useless without a current photo of the missing person. Characteristics such as build, hairstyle, and clothing are so important because the photograph may not reflect these details accurately.

When a loved one goes missing, their friends and families often feel helpless as they wait anxiously for answers from law enforcement. Creating, printing, and distributing a missing persons flyer is one of the best ways for private citizens to assist law enforcement. Whether on the street or online, visibility is key. Out there, someone knows something and has seen something. A missing person flyer could be the thing that triggers their memory.