How to Create a Missing Person Flyer

How to Create a Missing Person Flyer

A missing person poster can be our first awareness of a famous missing person case. When we see missing person cases in the news, we become fascinated on an exponential scale. This includes media coverage, their missing persons flyer, or podcasts about their disappearance. The farther away we are positioned from a missing person case—whether it’s geographically or inter-personally—the more fascinated we are, like those who rubberneck to see the aftermath of a terrible accident. A person in Indianapolis who reads all of the news coverage about the Jayme Closs case in Wisconsin might do so without any sense of paranoia, because it’s happening 400 miles away, and not in their own lives. Recent statistics regarding the number of open or unsolved missing person cases in the United States are approaching 90,000, fluctuating week to week. That may sound like a pretty comfortable number to some individuals. It makes the odds of you or someone you love going missing sound pretty slim. The fact of the matter is anyone could have a loved one go missing at some point in their lives, and there is no preclusion based on race, class, or any other kind of status.

The Importance of a Missing Persons Flyer

The total number of entries classified as Missing Person Activity in Federal Bureau of Investigation’s National Crime Information Center was in excess of one million in the year 2016—exactly 1,862,238. Around a third of those entries are either canceled or cleared for a variety of reasons. Unfortunately, many of those entries are identified with supplemental material following the discovery of remains—DNA samples, dental records, etc. Hundreds of thousands of those entries are cleared following the individual having been located, usually not too long after the report was made. Investigators follow a handful of leads, make a few phone calls, and are able to locate a missing person alive and well within 24-48 hours. There are other cases that stretch on longer, with search parties organized, investigators trying to retrace the individual’s steps, and perhaps most importantly, flyers with all of the relevant information about the missing person are circulating.

Private investigator, Thomas Lauth, is an expert in complex missing person cases. He lauds the current voyeuristic climate in the United States as perfect conditions for distribution of a missing persons flyer, “The purpose of a missing person’s flyer is to get the missing person’s face and information out there. The more individuals who see their face, the greater the chance is that the one person who might have seen something or knows something will come forward with information that could lead to their safe return.” The digital age, Lauth says, has ratcheted this type of visibility up to an entirely different level. Everyone these days is glued to their screens, waiting for the next big story to surface, or keeping up with their friends on social media. If you can get a missing person’s name or face on social media throughout the nation, that’s a well of information the boots-on-the-ground investigators just aren’t able to tap quickly and efficiently.” Viral visibility of a missing person means investigators can receive many leads—while varying in quality—to conduct a comprehensive investigation that looks at all angles of any disappearance.

How To Create a Missing Persons Flyer

When a loved one goes missing, the police turn to those closest to them for information about their daily routine, habits, personality, and behavior. Once information has been provided, those witnesses often experience a high-adrenaline need to be a part of the search effort. They organize and conduct searches, both with and without the facilitation of law enforcement. Creating and printing missing person fliers is another way they contribute to the search. Law enforcement do not typically create missing person fliers, so it’s important close loved ones compare notes to compile all relevant information for a flyer that’s easy to read and catches the eye. Digital distribution is also crucial, sharing the flyer over and over again while encouraging others to do the same. The following is a list of items that must be present on a missing persons flyer:

  • Name: The word MISSING should be displayed in large font over the person’s full name. This grabs people’s attention.
  • Date missing
  • Date of birth
  • Age
  • Sex
  • Height (in feet and inches)
  • Weight (in pounds)
  • Build (thin, medium, heavy, etc).
  • Eyes (color)
  • Hair (color, length, wavy, or straight, how they wear it the most often)
  • Race (Caucasian, Hispanic, African American, etc)
  • Complexion (fair, olive, etc)
  • Clothing: Describe what the person was wearing at the time they disappeared, including any jewelry, personal belongings. It’s also crucial to note any other significant physical descriptors such as tattoos, body piercings, birth marks, scars, or health conditions.
  • Circumstances of disappearance: This includes the date, time, location, and conditions under which the person goes missing, whether it’s of their own volition, due to a health problem, or if they were kidnapped. Be sure to include details such as whether or not this person is with anyone else and possible places they may be. This can trigger a person’s memory when they see the flyer.

And of course, a missing person’s flyer is useless without a current photo of the missing person. Characteristics such as build, hairstyle, and clothing are so important because the photograph may not reflect these details accurately.

When a loved one goes missing, their friends and families often feel helpless as they wait anxiously for answers from law enforcement. Creating, printing, and distributing a missing persons flyer is one of the best ways for private citizens to assist law enforcement. Whether on the street or online, visibility is key. Out there, someone knows something and has seen something. A missing person flyer could be the thing that triggers their memory.

Devastated: Missing Persons in Natural Disasters

Devastated: Missing Persons in Natural Disasters

natural disastersMany individuals who lived through natural disaster in the year 2018 lost loved ones to violent forces of nature. National news has been inundated, not only with updated death totals, but also long lists of names belonging to individuals who went missing during the disaster. The initial report in a missing persons case is a springboard for many complicated processes and procedures conducted by law enforcement and private investigators. Every relevant piece of information about the missing person must be collected, their last known whereabouts searched. If law enforcement determines the person is in immediate danger, or if they’re a minor, search teams are dispatched to the surrounding areas. The family makes themselves sick with worry. Spreading like a crack in a dam, the web of processes that stem from the first report can cause a cacophony of confusion. Now imagine that multiplied by five, or ten times. Or 1,276 times.

At its peak, that was the highest estimated number of missing persons during the coverage of California’s Camp Fire. Often, stories about mass groups of people vanishing are couched in mystery, intrigue, or even the paranormal, like the disappearance of the infamous Roanoke Colony that vanished off the coast of present-day North Carolina. Or Flight 370 of Malaysia Airlines, which was carrying 239 passengers and crew to Beijing when it mysteriously went missing over the South China Sea in 2014. In 2018, however, instances of long lists of missing persons following a single event have been instigated by tragedy—not intrigue.

State officials addressing this number have assured the public this number is an overestimation. One of the most complicated aspects of searching for missing persons during and after a natural disaster is the major breakdown in communication. During a natural disaster, individuals will often report loved ones missing when they are unable to contact, which could be for a myriad of reasons (downed power lines, lack of Wi-Fi, displacement, injury, etc.) After a few days, the loved one is able to establish a lifeline and is able to reach out to their family and friends. State officials claim  the reporting individuals often do not call to follow up with emergency operations teams to let them know their loved one has been located.

hurricane michael Like in cases of individuals going missing, survivors of Hurricane Michael have had to turn to crowdsourcing in order to track down missing loved ones, an effort crippled by a devastated infrastructure and incapacitated communication systems. Police departments have become inundated with missing persons reports and individuals are turning to multiple entities in order to get answers to the whereabouts of their loved ones—individuals like Tracey Stinson of Fort Walton Beach. Her father lived in Youngstown at the time of the hurricane, and had not heard from him in many days. “I actually tried calling a store he shops at that’s near his home that was gone. So I was unable to reach them so then the next step was contact the sheriff’s office. I just kept calling every several hours to see if I could catch them with a phone line that was operating and there was no luck.”

Desperate parents and loved ones also combed Facebook for news or tips, and implored others for any information they might have about missing loved ones. Despite a classification of a Category 4 storm, there were many in the panhandle who doubled down inside their homesteads, rather than evacuate.

One of these people was Nicholas Sines, who lived in Panama City. His mother, Kristine Wright, begged him to go to a shelter before the storm ripped through the city. But Nicholas was steadfast, “I’m staying here.” Kristine went six days without hearing from her son before she took to Facebook, imploring other users to share any information they might have. “I’m not sleeping, I’m not eating,” she told The New York Times. “As his mother, my heart hurts.” It goes beyond earnest timeline posts and comments, however.

crowdsourcing missing person In 2014, following the terrorist attacks on Paris that claimed 129 lives, Facebook launched what’s known as its Safety Check Feature. The Safety Check Feature is turned on by Facebook administrators in the wake of any type of displacement disaster, whether it be natural or at the hands of man. The system sends out a notification to users in the effected area, prompting users to mark themselves as “safe,” if they are able. This action places an item in the user’s feed that will alert others on their friends list that they are okay.

Social media is not the only recourse for those desperate to get in touch with a missing loved one in the wake of a natural disaster. Platforms like CrowdSource Rescue have been connecting concerned individuals with their loved ones living in areas effected by natural disasters. It allows citizens to file a report for a missing person, which places their data on a map that directs rescue teams to the most affected areas. Company co-founder, Matthew Marchetti, told NPR, “We’re like a ride share company for disasters.”

Camp Fire Unfortunately, hurricanes were not the only natural disaster erasing entire communities in 2018. In a gross irony, the town of Paradise, California was reduced to a pile of smoldering rubble after it was consumed by a behemoth wildfire. The pictures of the devastation are truly haunting, evoking scenes from post-apocalyptic Hollywood films. Before the blaze erupted, Paradise was a town of around 27,000 people. It’s beautiful sights and small-community atmosphere made it a popular place for retirees to begin the third act of their lives. As such, a majority of the remains pulled from the debris and wreckage were found to be retirement age or older.

The California Camp Fire will go down in the history books as the deadliest and most devastating wildfire the nation has ever seen. Officials have only recently announced the fire has been 100% contained with fire-lines. It burned 150,000 acres (ten times the size of Manhattan), claimed the lives of 85 Californians, and left thousands displaced and homeless in tent cities. In the chaos, 200 people are still unaccounted for. In the past few weeks some reports listed the number of missing as high as 1,276 on November 17th, but just like the circumstances during Hurricane Michael, that number dropped dramatically once displaced Californians were able to find a line of communication to their families.

Investigators have been working for months attempting to identify the source of the California Campfire, but no single cause has yet to be determined. Meanwhile, rescue officials are still sifting through the rubble. Kory Honea of the Butte County Sheriff’s Department told the Huffington Post that they could not say with certainty how long the search will take, “My sincere hope is the majority of people on that list…will be accounted for.”

The dramatic drop in the number of missing is not unlike that of the Sonoma County Tubbs Fire in 2017. The number of missing during the Tubbs Fire was almost double that of the Camp Fire, but dropped to just 22 as individuals were located or found deceased. However, during the Tubbs Fire, search and rescue officials opted not to publish the names of those feared missing under caution during a disaster that was constantly in flux. Kory Honea had a different mindset: Publishing the list meant drawing out information from the public that could help officials whittle the list of missing from a sequoia down to a splinter. When questioned about whether or not possible inaccuracies on the list might cause issues, Honea said, “I can’t let perfection get in the way of progress. It is important for us to get the information out so we can get started identifying these individuals.”

Identification of the remains found is a grueling process, not only for officials involved in Camp Fire, but any natural disaster in the United States. Officials in paradise have collected DNA samples from those who tragically perished in the inferno, but are left with little recourse to identify them without help from the public. Jim Davis, the Chief Federal Officer of ANDE told ABC, “The only way we can identify those people is to have family members submit reference samples so we can match the two.” At the Family Assistance Center in Paradise, ANDE collected 68 family donor samples, but it’s nowhere near enough. Hundreds of family samples will be needed in order to confirm victims’ identities. Davis attributes the community’s hesitance towards this identification measure to the bleak confirmation of their loved one’s tragic demise, “As we’ve collected samples from people, you know we see this emotion that comes with accepting the possibility that their loved ones are gone.”

Since the development of DNA forensic technology, mass collection and catalog of DNA samples has been the subject of privacy debate. While everyone has a right to privacy, there are monumental benefits to a large database of DNA samples that go beyond victim identification. As such, legal professionals at Fordham University issued a report proposing principles that find the middle in the DNA privacy debate. The abstract reads:

“The report offers a roadmap to the legal and policy issues surrounding privacy and missing persons following natural disasters. It provides strategies that humanitarian organizations, private sector organizations, volunteers, and policymakers can pursue to help those affected by major natural disasters… the report recommends that those developing technologies to share information about missing persons implement design principles that carefully balance privacy consistent with existing legal obligations. The report also calls on privacy policymakers, legislators, and regulators to take steps to clarify how privacy rules apply to missing persons activities in identified key areas so that missing persons activities can proceed without the threat of legal liability.”

Rescue officials have the monumental task of containing a natural disaster, searching the effected area for victims of its fatal destruction, and finally giving names to the remains—a process that can take weeks or even months. Meanwhile, Americans across the nation wait with bated breath for information about their loved ones living in or around Paradise, California. Relief organizations from FEMA to the Red Cross have online resources with steps private citizens can take to find information about missing persons after a natural disaster. While the reality of submitting one’s DNA for identification purposes might impose an emotional toll that’s too great for some, it is one of the most effective way to get definitive answers. Families can find closure in knowing the fate of their lost relative or friend.

The Red Cross offers many tips and strategies for locating and reaching out to loved ones that go beyond the straightforward. In addition to calling other family members and utilizing social media tools, individuals are also encouraged to call or visit places their loved one was known to frequent, like Tracey Stinson did when she asked around at her missing father’s usual grocery store. Resources also recommend calling during off-peak hours to increase their chances of getting through to an operator or official.

Following Camp Fire, many families and single individuals spent their Thanksgiving in warehouses, shelters, and tent cities in grocery store parking lots, with everything they own in a few small suitcases. For many, there is no home to return to when the natural destruction is finally snuffed out. According to relief organizations throughout the United States, the name of the game now is reunification—doing whatever is possible to reconnect those displaced by tragedy to their remaining loved ones. For example, one of the many reunification resources offered by FEMA is a collaborative effort with the National Center for Missing and Exploited Children, supporting all measures to return minors under the age of 21 to their parents or guardians. The American Red Cross has a similar database project called Safe and Well, which is an online database designed to help reunited families. Regardless of the scale of the disaster, Safe and Well is administered 24 hours a day, 365 days a year, and works closely with the local Red Cross Chapter of the area in question. While many will experience the miracle of reunification, the terrible reality is that so many more will be left with unanswered questions.

Carie McMichael is the Communication and Media Specialist for Lauth Investigations International. She regularly writes on investigation and missing persons topics. For more information, please visit our website.