The development of crowd-funding platforms such as GoFundMe has elevated an individual’s ability to see their financial goals realized. Whether the goal is retaining support for a passion project, or simply garnering a smaller sum to pull through a financial crisis or emergency, crowd-funding is making it all possible. One type of campaign that is becoming more and more vital is GoFundMe campaigns for missing persons.
When a person is reported missing, law enforcement jumps on the case to follow up on hot leads, interview witnesses, and gather evidence. While these services are obviously a public service, it’s not uncommon for the families of missing persons to also hire a private investigator to conduct a tandem investigation with law enforcement. Private investigators possess a level of autonomy and flexibility that law enforcement does not, and this can further progress on the case. Unless the private investigator agrees to do the investigation pro-bono, the investigation will need funding, and GoFundMe is just one of the many platforms where an investigation can be crowd-funded.
Signing up for GoFundMe is completely free, and setting up a campaign is blessedly easy. Here is a step-by-step guide to setting up a GoFundMe for a missing person.
- Choosing an email address
- We all have that extra email address for spam and other platforms so we don’t clutter up our primary email inbox. However, in the case of a GoFundMe account, it’s always best to use a primary email address. GoFundMe allows you to use the email associated with your Facebook account for easier signup, but it’s imperative that you confirm that you still have access to that email address before you begin.
- Creating your campaign
- After setting up the account, the next step is very simple. Just select ‘start a new campaign.’ GoFundMe allows individual users to have as many as 5 active campaigns running simultaneously.
- When deciding on campaign goals, it’s important to remain realistic. You want an attainable amount for your specific goal. While the proposed retainer may be different depending on the private investigation firm you plan to hire, $10,000 is always a good starting target sum. GoFundMe allows you to edit the goal of the campaign, increasing or decreasing the goal as needed.
- Creating a campaign title is crucial, because it is often the first thing potential donors will see when they see the campaign on social media or another promotional platform. It must be 35 characters or less, so every letter counts.
- You must decide if you’re raising funds as an individual or as a team. In the case of many missing person campaigns, the campaign will be created and managed by between 1-3 members of the missing person’s family. If you are a private investigation firm managing a crowd-funding campaign, you’ll want to select the option to raise funds as a team. Like many aspects of the campaign, these things can be edited after the creation of the campaign.
- Adding a photo and a story
- After you’ve agreed to GoFundMe’s terms and conditions, you’ll need to select a campaign image. In the case of a missing person, just like a poster, you’ll want to use a recent photo of the missing person, preferably smiling, and ideally in the outfit they were wearing when they were last seen. It’s also important that you include the same information you would include on a missing person’s poster, including their full name, physical description, any medical conditions, and the circumstances of their disappearance. GoFundMe denotes effective stories as ones that are incredibly descriptive and straightforward about why you are raising money and how the money will be spent. In the case of missing persons, these aspects are as straightforward as they come. Because of the potential for scams surrounding crowdfunding campaigns of all kinds, you’ll want to be transparent about your relationship to the missing person and the name of the investigating entity where the funds will go. The more personal you make the story, the more likely you are to receive a donation to the campaign.
- Sharing the campaign
- You’ve made the campaign, but it won’t incur donations by just sitting there—you have to share it. Social media is one of the greatest tools available in a missing persons campaign. Of all the social media platforms, Facebook yields one of the highest levels of exposure to social media users. Facebook also has an interface that is designed for sharing contact quickly and easily. Twitter is an excellent platform to get the name of your missing person trending under a hashtag and increase potential donations. Don’t’ forget Instagram, where the missing person’s photo will be prominent.
- Continue to share
- Social media is powerful, but you will only get out of it what you put into it. After the initial creation and sharing of the campaign, it’s important that you make a consistent, repetitive effort to share the campaign on all available platforms.